| Lake | Records | BASTA Zone |
|---|---|---|
| Lake Pend Orielle | 2,309 | ✓ Eligible |
| Lake Coeur d'Alene | 2,000 | ✓ Eligible |
| Priest Lake | 1,429 | ✓ Eligible |
| Hayden Lake | 1,500 | ✓ Eligible |
| Spirit Lake | 1,000 | ✓ Eligible |
| Athol ( Hayden / Area) | — | ✓ Eligible |
Priest Lake: avg. depth >16" — BASTA recommended for most docks. Gravity lock ideal for seasonal variation.
Lake Pend Orielle: avg. depth >16". Deep-water PWC lifts recommended. BASTA with extended cylinders.
Spirit Lake: avg. depth <16". Standard BASTA coverage — no floating required for 95%+ of docks.
Hayden Lake / CoDA: avg. depth >16". BASTA 5,000 lb offset cylinder recommended.
Floating/Pontoon: ~3-5% of Zone 1 docks require HydroHoist pontoon systems — routed to partner network.
Zone 1 covers the Northern Idaho panhandle — the highest concentration of premium waterfront property in the Pacific Northwest. Average assessed value: $590K-$938K. Average lot size: 435,000-1,219,680 sqft. Owner-occupied rate: 97%+. Average sale price: $400K-$700K.
This is Brent's home territory — he knows every lake personally. The WatersEdge data gives his team warm, named, verified prospects instead of cold calling into a phone book. First contact is pre-qualified, pre-qualified by name, address, and property profile.
| # | Score | Owner | Address | Lake | Lot Size | Assessed Value | Recency |
|---|
🎯 How ICP Scoring Works
Every record is scored across four dimensions:
- Lot Size Percentile — larger lots = more dock = more lift opportunity
- Assessed Value Percentile — higher-value properties = premium lift products
- Owner Occupied (1.15x) — owner-occupied waterfront = direct purchase decision, no tenant delays
- Recency Bonus — 1.25x if purchased within 2yr, 1.15x within 5yr, 1.05x within 10yr
📊 Scoring Formula
Records with null lotSize or null ownerOccupied are excluded. 97% of sweeps pass quality filter.
ownerOccupied → 1.15×
purchase <2yr → 1.25×
purchase <5yr → 1.15×
purchase <10yr → 1.05×
BASTA — Gravity Lock
Boat stays up because gravity mechanically captures the load at the natural resting state. Nothing to fail. Nothing to maintain. Nothing to power.
- 16-year full warranty
- No hydraulic power required
- Shallow water: 12" (PWC) / 16" (5,000 lb)
- Covers 95%+ of Zone 1 docks
- Failure mode: boat stays up (gravity)
HydroHoist — Floating / Pontoon
For deep-water docks (>16" depth) or steep slopes (>25% grade) where BASTA can't reach. Routed to HydroHoist partner network.
- Partner referral — Brent earns 20% referral credit
- For >16" water depth
- For >25% slope situations
- HydroHoist handles floating installs
- Failure mode: requires active power/pressure
| Owner | Property | Lake | Stage | Est. Value | Follow-Up |
|---|---|---|---|---|---|
| Ernie Brandt | 577 E Shingle Mill Rd, Sandpoint | Lake Pend Orielle | Quote Sent | $42,000 | 📅 Overdue 3d |
| Amanda Klauenberg | 303 Arden Dr, Priest River | Priest Lake | Qualified | $48,000 | 📅 Due today |
| Jim Grissom | 3935 E Brunner Rd, Athol | Athol | Qualified | $44,500 | 📅 Due in 4d |
Quote expires in 14 days. LoomProof sends automated reminders at 72hr, 48hr, and 24hr before expiration.
| Lake | Records | Est. Deals (2.5%) | Revenue @ $42K avg |
|---|---|---|---|
| Lake Pend Orielle | 2,309 | ~58 | ~$2.4M |
| Lake Coeur d'Alene | 2,000 | ~50 | ~$2.1M |
| Priest Lake | 1,429 | ~36 | ~$1.5M |
| Hayden Lake | 1,500 | ~38 | ~$1.6M |
| Spirit Lake | 1,000 | ~25 | ~$1.1M |
At 2.5% close rate and $42K average deal size across Inland NW lakes.
| Zone | Records | Est. Deals | Revenue @ $42K |
|---|---|---|---|
| Zone 1 — ID | 8,238 | ~206 | ~$8.7M |
| Zone 2 — MT | 17,899 | ~447 | ~$18.8M |
| Zone 3 — AZ | 15,524 | ~388 | ~$16.3M |
| WA — C. & E. | 23,978 | ~599 | ~$25.2M |
All 4 states, 73 lakes, 65,639 records at 2.5% close rate × $42K avg
LoomProof sends auto-reminders at 72hr, 48hr, 24hr. Never lose a quote to silence.
QB Online integration — revenue synced automatically. Quarter-by-quarter comparison with prior year, per territory, per product type.
| # | Owner | Lake | Days Since Contact | Last Action | Est. Value | Next Step |
|---|---|---|---|---|---|---|
| 1 | Amanda Klauenberg | Priest Lake | 0d (overdue) | Quote Sent | $48K | Follow up today |
| 2 | Ernie Brandt | Lake Pend Orielle | 3d overdue | Quote Sent | $42K | Urgent follow-up |
| 3 | Jim Grissom | Athol | 4d | Qualified | $44.5K | Send quote |
🗂️ Per-Territory Dashboard
When each new zone signs on, they get their own branded dashboard view with their territory's data, ICP scores, and pipeline — pre-loaded and ready to operate within 48 hours.
- Territory-specific prospect ranking
- Lake-by-lake BASTA/HydroHoist routing
- Rep's personal follow-up queue (Top 20)
- Quote tracking with LoomProof countdown
- Revenue tracking vs. quarterly targets
🔐 Parent Oversight Dashboard
WatersEdge parent operators see the full network in aggregate — every zone, every rep, every revenue line — in a single view.
- All-zone revenue rolling total
- Zone-by-zone deal flow comparison
- Network-wide keyword search estimates
- Per-territory lead attribution
- Custom reporting by zone, rep, or product type